Don't Change Tactics, Change Tools

Let’s suppose that you just had a problem dropped on your desk.

Everyone else has tried to solve it and failed. So now it’s your turn to give it a shot. If everyone else has tried to solve the problem and failed, you are probably not going to do any better if you try to re-do what everyone else has already tried.

What you need to do is change the tools you are using.

Come up with a new tool; not a new tactic.

Look to manipulate something that no one else has tried.

Simplistically stated, if you have a hammer-and-nail problem and no one could solve it with different sizes of hammers and varying gauges of nails, having you try a new hammer is not going to do any good.